Meet The Team

Rhys Brooking | CEO

A pioneer in Natural Health Innovation.

Rhys Brooking is recognised as a trailblazer in the field of natural health and wellness, credited as the pioneer behind the introduction of New Zealand’s first fulvic supplement for human consumption. With a vision to harness the power of nature for human vitality, he led the development and co-development of groundbreaking natural solutions that support energy, gut health, immune resilience, and overall wellbeing.

Driven by a deep commitment to scientific integrity and consumer health, Rhys has worked alongside leading formulators and natural health experts to create innovative products that bridge the gap utilising powerful natural ingredients. His pioneering work with fulvic compounds has not only unlocked access to one of New Zealand’s purest natural resources but also set new benchmarks in the global

nutraceutical market.

As a thought leader and innovator, Rhys has been instrumental in developing formulations that go beyond conventional supplements, integrating advanced natural actives to provide holistic support for human health. His work continues to inspire trust and recognition across the wellness industry, positioning him as a central figure in shaping the future of natural health solutions from New Zealand to

the world.

With a strong entrepreneurial spirit, Rhys Brooking remains dedicated to expanding access to natural, science-backed solutions, ensuring that more people can benefit from the life-changing potential of nature’s most powerful compounds.



Clive Umbers | CRO

Clive Umbers is a dedicated chemist whose life’s work is driven by a passion for developing natural health solutions for people, animals, and the environment.

With a deep understanding of the interconnectedness of human health, agriculture, and ecological balance, Clive has spent his career

pioneering approaches that harness the best of nature to restore vitality and wellbeing.

More than a scientist, Clive is an advocate for a healthier future. He has long emphasised that “the best way to improve People’s and our children’s future is to do something about the lack of nutrients in our food supply that is affecting the health of everyone around us. We are only as good as the food we eat.” This philosophy underpins his work, inspiring innovation in nutrient-rich formulations and sustainable solutions that nourish life at every level.

Clive’s process and manufacturing expertise in co-developing fulvic solutions has set a benchmark in the extraction and application of fulvic acid. His methods have established new standards for quality and efficacy, ensuring that fulvic’s unique properties can be fully harnessed across human health, animal nutrition, and environmental wellbeing.

Whether developing supplements to support human vitality, improving animal health, or enhancing soil fertility for stronger crops, Clive’s mission is consistent: to create a world where natural science empowers communities to thrive. His research and advocacy continue to influence how we think about food, health, and the environment - championing a future where wellness is built from the ground up.